For decades, easyJet's brand identity was defined by two primary typefaces:
The heart of easyJet’s brand is , a typeface designed by American typographer Oswald Bruce Cooper in 1921 and released in 1922 through the Barnhart Brothers & Spindler foundry.Originally created as an ultra‑bold weight of Cooper Old Style, the font features rounded serifs, thick strokes, and a playful, almost chubby appearance that feels welcoming rather than aggressive.
Not everyone is a fan. Typography purists on Reddit have dubbed it "Comic Sans for the clouds." They argue that rounded fonts lack sophistication and cheapen the brand further. easyjet rounded book font new
Cooper Black is strictly used for the company name and logo . Its thick, rounded serifs provide the "friendly and approachable" personality associated with the easyGroup brand .
Features a "rounded and friendly" look that reflects core values of innovation and simplicity . It is noted for being thin and fresh compared to the heavy Cooper Black . For decades, easyJet's brand identity was defined by
Used for headlines, advertising body text, and digital touchpoints. According to the easyGroup Guidelines, Futura acts as a linear, clean counterweight to Cooper Black, keeping customer communication direct, readable, and professional. The Rise of the "Rounded Book" Aesthetic in Digital Booking
The cornerstone of the easyJet logo is , a historic typeface designed by Oswald Bruce Cooper in 1921. Cooper Black is strictly used for the company name and logo
Do you need this font for a or a print project ?
As the airline industry shifts towards app-first booking experiences and digital-first advertising, the limitations of traditional, chunky serifs become apparent. The move towards a "rounded book" style—a, often sans-serif, rounded font—offers several advantages: 1. Superior Digital Readability
While Cooper Black succeeded at making the brand recognizable from miles away, it presented severe functional limitations as the airline scaled: