Apple has not always used San Francisco. Their journey toward their current, iconic style has evolved over decades:
Understanding the specific typefaces Apple relies on, why they use them, and how you can apply these same design principles to your own decks can elevate your presentation style. The Current Standard: San Francisco (SF Pro)
Apple’s presentation typography has evolved alongside display technology and design trends. Looking back at legacy presentations highlights how the brand arrived at its current aesthetic. 1. Myriad Pro (The Corporate Era) what font does apple use in their keynote presentations
Before San Francisco became the universal brand font, Apple relied on several other iconic typefaces for its high-profile presentations: Myriad Pro (2002–2015)
You can download the San Francisco font family directly from Apple’s Developer website . Apple has not always used San Francisco
To fully appreciate San Francisco, it helps to understand the fonts that came before it. This history explains the thought behind every choice.
Which part of the "Apple aesthetic" are you looking to master first? Fonts - Apple Developer Looking back at legacy presentations highlights how the
By following these resources and tips, you'll be well on your way to creating presentations that are both visually stunning and effective in communicating your message.
You can download the San Francisco font family directly from the Apple Developer Fonts page .
As of 2026, the primary font Apple uses in its keynote presentations, product marketing, and across all its operating systems is . 1. The Short Answer: San Francisco (SF)
You can see Myriad Pro in classic keynotes like the original iPhone launch in 2007 and the iPad launch in 2010. The famous "One more thing..." slides were almost always set in Myriad Pro.